About the Billboard Campaign
Look for these Billboards in Revere, Lynn, Salisbury, Topsfield, and Beverly
Comments from HealthLink members -
"This billboard is one relatively small attempt to counter the well-funded and self-interested advertising campaigns of the fossil fuel industry that seek to keep us addicted to a dangerous way of generating energy" Lori Ehrlich
"After living with the effects of burning coal and oil for power, including numerous health problems, importing oil from hostile countries and global warming, it is absolutely clear the only intelligent option going forward is renewable energy. Wind, solar and ocean power are real; they are viable and the cost, both in terms of our well being and our pocketbooks, is much lower than are out-dated and harmful fossil fuel sources of yesterday." Jane Bright
"With this billboard, HealthLink hopes to heighten the awareness that alternatives to fossil fuels are here and now. We want to encourage people to turn to clean energy sources that don't destroy our health, blast the tops of mountains for coal, create wells of lethal radioactive waste, posion our air and water, or set off wars over scarce resources. Climate change is progressing. There's an urgency to tap into clean renewable energy sources now! Martha Dansdill
"It's exciting to see cities and towns in the area taking action to prevent ecological disaster by forming Renewable Energy Committees and pressuring political leaders to show long-range vision by adopting conservation measures to installing geothermal heat. Harnessing the power of wind, sun, earth and water makes sense." Lynn Nadeau
Salem News - 7/12/07 (Front Page!)
Environmental group turns to billboards to get message out
By Tom Dalton, Staff writer
SWAMPSCOTT - The North Shore environmental group HealthLink is taking to the skies in its fight for clean air.
Beginning Monday, the nonprofit's campaign to promote renewable energy will appear on billboards at three locations - Wyoma Square in Lynn, Route 1 in Salisbury and Route 1A north in Revere.
In September, the same billboards will go up at the intersection of Cabot and Rantoul streets in Beverly and on Route 1 south in Topsfield to greet visitors to the Topsfield Fair.
The billboards, the group says, are a call to action.
"A lot of people have no idea that renewable energy is real, it exists now, it's viable and it's economical," Jane Bright of HealthLink said. "There are things people, communities and companies can do right now to really harness renewable energy. This is not science fiction. This is now."
The billboards, which show a wind turbine, solar panels and water power, direct viewers to HealthLink's Web page, which lists ongoing initiatives in the region, ways private citizens can get involved and a list of North Shore communities that have formed renewable energy committees.
"We hope to go beyond a consciousness of the need for clean, sustainable, renewable energy and help people to be proactive and make it happen in their own communities," said Lynn Nadeau, one of the founders of the 10-year-old environmental organization.
"We want people to change their lives as individuals," she said. "But, more than that, it's what they do as public citizens ... that's going to make a real difference."
Starting Aug. 27, HealthLink will begin a similar advertising blitz on Blue Line subway cars. The promotion will run for a month.
The $15,000 billboard and MBTA advertising campaign is funded by a grant from the Massachusetts Technology Collaborative, a quasi-public agency that provides financial and technical assistance for renewable energy projects. The MTC is helping Salem explore a wind turbine project.
Founded a decade ago by friends of a Marblehead woman who died of breast cancer, HealthLink has grown into a large grass-roots organization with an office in Swampscott and a part-time executive director. It is best known for its effort to clean up Salem Harbor Station, a coal- and oil-fired power plant. This is the group's first advertising campaign.